Plus-size Centric Design Solutions

We re-imagine how clothes fit on mid- and plus-size bodies, by recommiting to the basics: mastering the fundamentals of sizing, comfort, and functionality.
We recognize that while this part is foundational, it's a problem that's far from solved. In fact, the plus-size community has too often been misled by the modern fashion industry through unfulfilled promises and poor execution.
Central to our process is an empathetic design philosophy that understands, respects, and centers the mid- and plus-size woman and her body at every step. The result is that we don't just offer larger sizes; each product we create is a solution to the unique needs of our customers, and designed with her experience in mind.
We believe in the importance of quality; of attention to detail; and of creating a profound sense of safety and belonging within our brand through the designs we put out into the world.

Styles that Celebrate You

Our designs do more than simply dress our customer with the right metrics around sizing, shape, and proportions; we embrace "fit for her" as our guiding philosophy as we re-imagine the options, and as we create styles that celebrate each woman's identity and journey in every aspect. Beyond the physical, our mission is to make her feel confident, included, and valued in every way.
We offer an unprecedented selection of quality styles and designs, because we recognize that style and self-expression isn't "one size fits all." Our diverse collections are tailored to meet the needs and preferences of women across all ages and life stages.
Our goal is to empower every woman with an array of choices, giving her the control and access to fashion that authentically mirrors her personal style.

Breaking Boundaries

Ultimately, Re-Imagining means fundamentally changing how fashion is approached and understood. Foundational to BloomChic's mission as a plus-centered brand is challenging the entrenched norms of sizing, which have long marginalized certain body types. Indeed, by questioning and redefining these beauty standards, we strive to create a fashion landscape in which diversity -- in all forms, not just size -- is acknowledged and celebrated.
In everything we do, we seek to set standards, not simply meet them. Our designs don't just accommodate; they flatter, empower, and inspire. They are imbued with love, passion, and innovation: our brand values, reflected in the very fabric of every piece.
As fashion industry veterans, we believe that fashion, and access to fashion, can be a powerful way of giving voice and visibility to our customers, ensuring that love and appreciation for diverse beauty become the new norm.

To create a world in which every body is celebrated and empowered.

We believe that every individual, regardless of their body shape or size, deserves to feel valued, confident, and beautiful.
We believe in celebrating the uniqueness of each individual. We believe in the power of fashion as a tool for empowerment.
We believe in creating spaces in which mid- and plus-size women feel safe, supported, and inspired.
We believe in ensuring accessibility through an affordable price, ensuring that style is within reach for as many people as possible.
We believe in using our brand as a vehicle for social change and a more inclusive society.

OUR VALUES

Integrity

Integrity grounds our culture: as individuals, we are honest, dependable, and consistent in our actions. We communicate authentically, consistently honor our promises, and unwaveringly adhere to the highest ethical standards. We are serious about our responsibilities and give our best effort to every task, no matter how small.
Our customers experience us as a brand that stands firm in its convictions and delivers on its commitments: through the quality of our products, the sincerity of our customer service, and the care and excellence we infuse into every detail.

Love

Love is the heartbeat of our brand, driving our pursuit of beauty and our desire to serve the world. It radiates through all we do, ensuring our interactions with customers and communities are filled with genuine warmth and care. We not only see but celebrate every individual, and honor their humanity and uniqueness.
As a brand, love and joy inspire us to place our customer at the heart of every decision. We achieve this through a culture of customer obsession, customer co-creation, and customer advocacy. Our design philosophy honors the uniqueness of diverse bodies throughout the product development process.
Guided by love, we seek to create beauty that goes beyond form: a connected, borderless world in which everyone is embraced and uplifted.

Passion

Passion is our lifeblood, reflecting our firm belief in the power of loving what we do and doing what we love. It's passion that propels us to apply our skills and talents in ways that are both meaningful and satisfying, to make an impact. And it's passion that fuels our creativity, helps us navigate difficult times, and drives us to never stop learning and growing.
While passion shapes our products, our customers also experience it through our interactions: we passionately seek to understand their needs and experiences, and are committed to bringing them not just apparel, but joy.

Innovation

Innovation inspires us to reimagine the future. It's the engine behind our mission to revolutionize plus-size fashion, pioneering an approach that embraces new technologies, challenges existing paradigms, and fundamentally transforms what's possible -- at scale.
Innovation is equally apparent in our culture: in our curiosity, open-mindedness, and relentless pursuit of personal growth. This value informs our everyday decision-making: we habitually determine and address root causes, avoid jumping to conclusions, and seek to operate from first-principles.
Ultimately, innovation inspires us to bring to life the future we imagine.

Sustainability

Sustainability requires a long-term mindset, and emphasizes actions that create lasting positive impact. Deeply aligned with the essence of the concept of "longtermism", it reflects our belief in using business as a power for good.
We recognize that within the fashion industry, "sustainability" is often understood to focus on labor practices, the environment, and being eco-friendly -- values evident in our reliance on an innovative, waste-minimizing on-demand production model -- but also a story that feels incomplete.
Our commitment is greater: to sustainable practices, and also to stewardship, social responsibility, and ethical operations -- as well as continuous self-reflection across all of these dimensions. It is evident in our approach to making decisions, to thinking about problems, and ultimately to shaping a future that values the legacy we leave behind.

To empower mid- and plus-size women worldwide through access to fashion, by creating an unprecedented selection of stylish and comfortable products.

Our intention: Our core mission transcends the realm of fashion and commerce: we are fundamentally committed to transforming societal attitudes, dismantling long-held sterotypes, and fostering a widespread cultural revolution.
Our target audience: The cornerstone of our mission is an inclusive design philosophy: designing not just to fit, but to celebrate the diversity of the female form -- and make every woman feel valued, seen, and beautiful.
Our commitment: We recognize the transformative power of fashion and style, and our goal is to democratize access to this universal language.
Our product range: We pride ourselves on offering an extensive -- and indeed, unpredecented -- selection: our ambition is to become an ultimate destination, a "one stop shop" in which every woman within our size range can find her perfect fit, regardless of setting, style, or taste.
Our designs: This "style meets comfort" ethos serves as a guiding principle in every aspect of our design process; we refuse to compromise on either.
The manifestation of our mission: Ultimately, each item we create is a physical embodiment of our mission and values: our way of bringing them to life.

A Re-Imagining

Monthly customer spotlights, in documentary video form. Our goal is to tell your stories: to proudly showcase our incredible community's collective and unique experiences -- and celebrate the diversity within it.

In the Press

BloomChic is a digital-first fashion brand focused on re-imagining the options -- in fashion and beyond -- for women sizes 10-30. Founded in 2021, it exists to empower mid- and plus-size women worldwide with unprecedented access to style, comfort, and choice. This quality and selection is made possible through its on-demand, agile supply chain headquartered in Guangzhou, China; as well as its plus-size centric design philosophy enabled by continuous customer feedback and market insights. BloomChic's 2022 Series B was led by L Catterton.

BloomChic’s “Together We Are One” Campaign: Fashion, Empowerment, and Community

One of the most significant changes in the industry has been the emergence of brands exclusively dedicated to plus-size fashion. BloomChic, the fashion brand that began just three years ago and caters to plus size women who wear sizes 10-30, just celebrated its third anniversary by launching a campaign called “Together We Are One.”

Discover more Info,                                                April 9, 2024

BloomChic Celebrates Plus-Size Women In New Campaign

For too long, Western culture has dictated that mid- and plus-size women are better off in the background, their voices, bodies, and style unseen. But the tide is turning. In a world obsessed with airbrushed and unattainable appearance, BloomChic, a mid- and plus-size fashion brand for sizes 10-30, understands that clothing is more than just fabric.

Discover more Info,                                                April 8, 2024

The Best Plus Size Lingerie on the Market

For a sexy nightgown that is also comfortable, this features a baby doll silhouette with a wrap bodice and a gorgeous scalloped lace overlay. The dress is available in sizes medium through 6XL and has a cinching waistline made from stretchy elastic to accentuate the body’s curves. We love it because it has a lingerie look but is actually made from a comfortable and soft material with a jersey-like feel.

Discover more Info.                                                  March 2,2024

L Catterton Invests in BloomChic, a One-year-old Plus-size Play

L Catterton is seeing more opportunity in the plus-size market. The investment giant, which bills itself as the world’s largest fund focused on the consumer sector, has taken a stake in BloomChic, a digital-first fashion line for women wearing sizes 10 to 30.

Discover more Info                                                December 19,2022

The Current Poppi raises; Trident sold; Weber goes private; Trü Frü, Topo acquired

Digitally native plus-size women’s apparel brand BloomChic received an investment from consumer-focused investment firm L Catterton.

Discover more Info,                                                December 19,2022

Private equity giants invests in digital plus-size brand BloomChic

The digital-first, affordably-priced fashion site for women who wear sizes 10 to 30 has received an investment from private equity giant L Catterton, one of the world’s largest funds focused on the consumer sector. The amount of the investment was not disclosed.

Discover more Info                                                December 19,2022

L Catterton invests in plus-size DTC brand BloomChic

L Catterton is placing its bet on a size-inclusive brand with this latest investment, taking special interest in the customer connection BloomChic appears to hold.

Discover more Info.                                                December 19,2022

These stylish plus-size resort wear picks are perfect for your next vacation

Whether you're planning your next escape from chilly temperature or you're starting to shop for new summer looks (it might se12em early, but now is the best time!), stylish plus-sized resort wear can be difficult to come by.

Discover more Info.                                                  April 4,2022

17 Striped Sweaters That’ll Keep Ya Looking Cute and Feeling Cozy Year-Round

There's just something about a striped sweater that feels both elevated and totally comfy. They're kind of the best of both worlds when it comes to cozy looks—even prompting Spongebob Squarepants to sing about 'em back in the early 2000s. (IYKYK!) But what makes us so drawn to this chic (albeit simple) style of knitwear?

Discover more Info.                                                  Martch 10,2022

Your Body Isn’t To Blame For Irregular Sizing. Just Ask TikTok

Tatianna Barry, the social media coordinator at BloomChic, an emerging international plus-size clothing brand, says these TikTok videos can be beneficial, if (and that’s a big if) fashion brands choose to listen.

Discover more Info.                                                  December 2,2021

Best Gifts For Your Mother-In-Law

A wrap dress will never go out of style. This classic LBD is going to become a staple in her closet she'll reach for time and time again.

Discover more Info.                                              September 21,2021

BloomChic Announces 2022 Size Run Expansion Through Size 30

Plus-size company BloomChic has committed to extending their size run through size 30 by January 2022. This may be exciti1ng news for many in the plus-size space who feel they’ve been left behind by the recent growth in the 1X through 3X market offering.

Discover more Info.                                                   August 25,2021

Why Community Should Be At The Center Of Plus Size Fashion

As the push for size diversity in fashion intensifies, few brands and designers have nailed down what exactly constitutes authentic inclusivity. The key, however, is far more simple and within reach than most would assume: community.

Discover more Info,                                                  August 13,2021

BloomChic Announces Size Expansion Up Through a Size 30!

Making Plus Size Fashion Accessible Up Through a Size 30 with a Community-Centered Approach.BloomChic has made its presence known in the plus size community at seemingly lightning speed for a relatively new brand on the market.

Discover more Info.                                                   August 20,2021

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